Following on from its Australian success as winner of the 2023 Outstanding & Innovative Consumer Healthcare Product award, Glutagen is proud to announce that GluteGuard has been nominated for Canada’s Best New Product Award.
The Best New Product Awards are Canada’s most trusted consumer-voted awards program for new products. Each year, more than 12,000 Canadians take part in a nationwide survey, rating products across 118 categories—from food, beverage, and beauty to household care, pet, and kids’ products. Winners represent the most innovative launches Canadians truly love—chosen by real shoppers who have purchased and experienced the products first-hand.
Glutagen partnered with Norwell Consumer Healthcare to launch GluteGuard into the Canadian market in October 2024. Now, almost a year later, GluteGuard can be found widely across Canada in major retailers including Walmart, Shoppers Drug Mart, Rexall, Uniprix, and Proxim. As in Australia, gluten free Canadians are already benefitting from adding GluteGuard into their gluten free plan:
Amazon Canada Customer Review:
“Gluten free safety net.
I took this on vacation and used it at any restaurants I went to. I had no problems at all and will keep it with me when I eat out.”
Quote from Cass Green, Marketing Manager at Glutagen:
“GluteGuard is more than a product—it represents a smarter, more confident way of mastering gluten free. Canada’s recognition reinforces our belief that this Australian innovation will continue to make a real difference to the lives of gluten free diners worldwide.”
Research for the program is conducted by BrandSpark International, a global independent market research firm with winners to be announced in January 2026.
