GluteGuard’s innovation has been honoured again, now in Canada, winning the 2026 Best New Product Award in the Digestive Enzymes category as part of the 23rd annual BrandSpark International Best New Product Awards. The consumer-voted accolades celebrate the most innovative and exciting new product launches, chosen by real Canadian shoppers who have purchased, experienced, and truly value them.
“GluteGuard was developed to make a real difference in the day-to-day lives of those on a gluten free diet”, Cass Green, Glutagens Marketing Manager explains. “Over the past three years, we’ve seen the impact GluteGuard has had for the gluten free community here in Australia, and being recognised with this award in Canada shows that this Australian innovation is now on its way to making a meaningful difference there as well.”
The BrandSpark Best New Product Awards are determined by more than 12,000 Canadians in a nationwide survey, where real shoppers evaluate new products based on their experience and likelihood to recommend them. Winners represent those products that genuinely stand out for innovation, performance, and consumer appeal.
Since its Canadian launch in partnership with Norwell Consumer Healthcare Inc., GluteGuard has become widely available in major retailers across Canada and embraced by gluten free diners wanting to ensure their gluten free meal, is really gluten free. GluteGuard’s innovative enzyme formulation, is taken before a meal to help protect against accidental gluten exposure and the disruptive symptoms that follow – a common concern for those on a gluten free diet when eating out, socialising or travelling.
“We know adopting a new product can take time” added Cass. “We’re grateful to everyone who has already invested in understanding how GluteGuard can fit into their gluten free dining routine. Winning this award in Canada is another step in spreading the word that this Australian-developed pre-meal tablet is a smart and valuable part of the way we do gluten free.”
The Best New Product Award will be showcased across Canadian media and shopper platforms as part of BrandSpark’s nationwide programme helping consumers discover the year’s most loved new products.
*GluteGuard helps protect those with medically diagnosed gluten sensitivity from symptoms of accidental gluten ingestion. Always read the label and follow the directs for use.
